The National Information Technology Agency (NITDA) bagged Certificates of Excellence for 2021 African Public Relations Awards which recognized Superior Achievement in Branding Reputation and Engagement (SABRE).
The SABRE awards hosted by The Provoke Media in collaboration with the African Public Relations Association (APRA) celebrate PR campaigns that demonstrate the highest levels of creativity, integrity, and effectiveness.
The NITDA’s campaign was recognised under West Africa region Category for hosting a successful innovation challenge which identified and showcased innovative technology, including MyClinic that provides mobile app health solution during the COVID-19 pandemic.
Apart from Image Merchants Promotion Limited based in Abuja, other PR firms from Nigeria, mostly Lagos based also won various categories of the SABRE awards. They include LSF, Modion Communications, Gong Communications, Chain Reactions, Media Panache and Integrated Indigo.
Leading PR firms from South-Africa also bagged multiple awards including FleishmanHillard, Instinctif Partners, M&C Saatchi Group, Tribeca Media, Clockwork PR.
PR firms from Kenya made positive outing among SABRE big winners they include Engage BCW, Oxygène Marketing Communication and Hill+Knowlton Strategies.
Other award winners across the African Continent are Burson Cohn & Wolfe of Uganda, Edelman Africa, BCW Africa and African Media Agency.
The winning organisations and brands whose campaigns were promoted by PR firms in Africa include Dulux Colour, Kenya Airway, Nigerian Breweries Plc, Sarova Hotels, The Shoprite Group, Toyota and Unilever.
Major players in entertainment media and communication technology are among the award recipients. They include Microsoft, MultiChoice, Netflix, Nokia, Siemens, Vodacom and WarnerMedia. Financial institutions awardees include African Development Bank, AfrAsia Bank, Centenary Bank, Hollard Insurance, Leadway Assurance,